AI Insights · Timothy · July 2022
Top 5 Ultracasual Games Performance in New Zealand - Q2 2022
Explore the performance trends of the top 5 ultracasual games in New Zealand during Q2 2022, including weekly downloads, revenue, and active users.
The second quarter of 2022 saw notable trends in the performance of the top 5 ultracasual games on a unified platform in New Zealand. Below, we delve into the weekly downloads, revenue, and active user metrics for these popular games.
Fill The Fridge! by Rollic Games experienced a steady decline in weekly revenue, starting from $365 in late March and ending at $240 by the end of June. Weekly downloads fluctuated, peaking at 10.3K in mid-April and showing a resurgence to 9.5K in mid-June. Active users saw a consistent increase from 17.7K in late March to 21.6K by the end of June.
Slime it: Slime Game Simulator from Slime4Fun had a varied revenue pattern, with a high of $205 in late April and closing at $193 at the end of June. Downloads were relatively stable, maintaining a range between 100 and 336 per week, with a notable increase in mid-June. Active users remained fairly consistent, with a slight peak at 490 in mid-June.
Goo: Slime simulator, ASMR by Exomind LTD saw a significant drop in revenue from $79 in late March to just $6 by the end of June. Downloads also plummeted, with minimal activity after early May. Despite the drop in downloads and revenue, active users showed a gradual decline from 2.4K in late March to 1.7K by the end of June.
Diamond Painting ASMR Coloring from Crazy Labs saw modest revenue, peaking at $49 in early May and ending at $20 by the end of June. Downloads were more volatile, peaking at 838 in late April and settling to around 144 by the end of June. Active users showed an initial spike to 1.3K in late April, followed by a decline to 452 by the end of June.
Draw it by Kwalee Ltd saw a steady increase in revenue, peaking at $66 in early June. Downloads were robust, with a peak of 881 in mid-April and a consistent performance around 800 in early June. Active users increased to 1.4K in mid-April, then saw a decline to 977 by the end of June.
These insights, derived from Sensor Tower data, highlight the dynamic trends in user engagement and revenue for ultracasual games in New Zealand during Q2 2022. For more detailed insights and data, visit Sensor Tower.
